Municipal Utilities tend to have a long term community goal with local control, local regulation and local presence. The utility is owned by the citizens it serves and exists to provide a public service to the citizens, businesses and industries of the community. With over 2900 municipal and cooperative utilities constituting around 28% of power generated in the US, such public utilities are not for profit. They have an exemplary potential for energy savings through active energy efficiency program participation, yet realizing this to the full extent has been a struggle to many. But there is hope. The quicker they adopt to the emerging digital trends, the faster they close the gap.